Portion sizes give consumers the ok, they demonstrate the “norm”, the accepted amount that most people are eating or are “supposed” to eat. This may not be intentional - like the larger portion sizes better value message- but many restaurants, especially fast food eateries, subliminally encourage customers to overeat. The latest message that our favorite fast food eateries is sending out is that it’s ok to snack on smaller sized, possibly even more appropriate meal sized portions. 
Sunday, June 6, 2010
Fast Food’s Shrinking Sizes
Portion sizes give consumers the ok, they demonstrate the “norm”, the accepted amount that most people are eating or are “supposed” to eat. This may not be intentional - like the larger portion sizes better value message- but many restaurants, especially fast food eateries, subliminally encourage customers to overeat. The latest message that our favorite fast food eateries is sending out is that it’s ok to snack on smaller sized, possibly even more appropriate meal sized portions. 
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